What’s the average ROI of a dating advertising campaign?

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The average ROI of a dating advertising campaign can vary widely based on targeting, ad quality, platform, and budget. However, most successful campaigns report an ROI ranging from 200% to 500%, especially for well-optimized campaigns on platforms.

Dating apps with strong branding, compelling offers, and engaging creatives often see high user acquisition at a low cost-per-click (CPC), increasing the return on every dollar spent. Campaigns that leverage retargeting, lookalike audiences, and optimized landing pages typically perform even better.

Subscription-based dating sites often enjoy higher lifetime value (LTV) per user, which further boosts ROI. For instance, if a user costs $10 to acquire and spends $50 over time, that’s a 400% ROI.

That said, poorly executed campaigns—those with weak targeting, irrelevant creatives, or low-converting landing pages—can result in negative ROI. The key to profitability lies in constant testing, smart budgeting, and strategic scaling.

Ultimately, the ROI depends on your campaign structure, how well you understand your audience, and how effectively you turn clicks into loyal users or paying members. Proper tracking and optimization can turn even modest budgets into profitable dating ad campaigns.