How much should I spend on dating ad campaigns?

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The amount you should spend on dating ad campaigns depends on your goals, audience, and platform. For a small-scale test campaign, start with a budget of $500 to $1,000. This gives you enough data to test creatives, targeting, and platforms without draining your marketing funds.

If you’re running ads on platforms like Facebook, Google, or TikTok, expect an average CPC (cost per click) ranging from $0.50 to $2.00, depending on your targeting and competition. For niche dating services, costs may rise due to limited audiences and stricter ad policies.

To calculate an ideal budget, determine your customer acquisition cost (CAC) and lifetime value (LTV). If your average user brings in $100, your ad budget should aim for a CAC below that—preferably under $30–$40 for profitability.

Scale up your budget only after you’ve found a winning campaign with high CTR and conversion rates. Monitor performance daily, set clear KPIs, and avoid wasting money on poor-performing segments.

In short, start small, test often, and scale strategically. A smart, data-driven approach will make your dating ad spend efficient and impactful—whether you're promoting an app, site, or niche matchmaking service.